VASS® helps companies redefine, reposition and differentiate their selling message to increase sales revenues 25% to 100%.

Our business is specifically designed to help those firms who are fighting to defend their fee and losing clients because, to their buyers, they have become a commodity.

VASS® taps 30 years of experience designing new and different selling positions for some of the most successful professional service firms in the world.

Traditional trainers polish your existing thoughts and information so your people simply get better at being a slicker commodity.

We help firms discover their competitive edge via new thoughts and processes in order to reposition, redefine and repackage a selling message that is different from the competitors’.

If you are searching for your competitive edge, we can help.